BC Trigger evaluates everything from ad scripts to brand strategy documents in the language of the primal brain and brain chemicals. It measures which neuro-codes you trigger and which emotional roadmap you follow.
Paste a brief and scenario, get a 19-parameter detailed report in minutes.
“You are not competing with other players, you are competing with memories.”
What makes a brand stick in memory is how much emotion you felt while experiencing it. No emotion, no memory. BC Trigger shows how your brand leaves that emotional trace.
Every piece of your brand's communication — from an ad script to a point-of-sale experience — has a measurable ability to activate the primal brain and trigger brain chemicals. We read it through the rules of neuroscience, not gut feeling.
Speaks measurable neuro-codes, not intuition. Stands beside the marketer when decisions are made.
Not just critique — shows direction. Tells you which scene, which line touches what.
Steps in before millions are spent. Catches issues at animatic, storyboard, or brief stage.
“Emotions create movement, movement shapes behavior.” Every communication leaves its mark across these three layers — we read those marks.
Neuro-codes that activate the primal brain — visual, personal, concrete, memorability, comparison. The brand's power to stick in memory.
Neuro-tools that accelerate the leap from short-term to long-term memory — mirror neuron, story, occasion, somatic marker, social proof, 10 levers in total.
The chemicals responsible for triggering emotions — Dopamine, Oxytocin, Serotonin, Endorphin, Adrenaline, Cortisol, GABA. Which emotion your brand is positioned on.
Make your strategy, touchpoints, occasions and communications emotional and persuasive. BC Trigger measures — and grows — these five areas:
Five distinct modules; from your brief to your retail floor — your entire communication architecture, read through a neuro lens.
Measure the neuro-code strength of your scenario before production. Which scene triggers which emotion, where the brief fit breaks — see it with alternative lines.
Try the toolPre- and post-air analysis of the ad film. Evaluate the neuro impact of visuals, music, performance and copy together.
Retail floor, website, social media post — occasion-based experience improvement. The emotion produced by each touchpoint is measured.
Reveal which brain chemical your brand strategy is positioned on. Apple on Dopamine through innovation; another on Oxytocin through trust.
Inspects all existing touchpoints together. Measures and maps the holistic emotional consistency of brand communication.
Parameter weights, brand identity frames and team-specific reports tailored to your agency or brand.
Halkbank — Time deposit gold campaign: how the point of differentiation could be sharpened, how the loss-gain balance could be strengthened together with diagnosing the pain.
Bilyoner — The contradiction between betting's Dopamine-triggering nature and the Serotonin (happiness) positioning chosen: the brand is anchored to the wrong chemical.
Yolcu360 — From the 20-second rule to herd psychology, anchoring to loss aversion: the neuro-architecture audit of a car rental platform's touchpoint experience.
Apple — How Apple's innovation strategy lands on Dopamine: 'a first in history' messaging, the virality of the unboxing moment — the brand positioned on ambition and excitement chemicals.
Paste your brief and scenario. Within minutes, get a report across 19 parameters with recommended revisions. Compare multiple alternatives at once.